Have you ever wondered Why Every Ecommerce Business Needs a Blog? Maybe you have seen that most Ecommerce Business use a blog. Sometimes, merchants do not want to get a blog, because of the time-consuming experience it might represent. Or maybe, because they do not see the advantages of using one.
There are a lot of people who link blogs to bored people sitting in front of a screen, with many things to say and not that many things to do. Actually, a blog can be more than that. The idea of having a blog in an online store is to generate traffic to your site and at the same time gain some publicity.
So, Why Every Ecommerce Business Needs a Blog?
Many merchants think that the only way to sell is by offering goods and paying publicity. But we know that this is not the only way. Good publicity comes from customers, sells, paid advertisement and more. The idea of having a blog is showing your store and most importantly, your store’s spirit. The vision and mission of the store.
As we have said several times, the idea of a blog is improving your selling. By constantly posting on your blog you will increase the traffic to your site and you will make customers out of your visitors.
Blogs help you rank in SEO
Do you know what a SEO is? SEO stands for Search Engine Optimization, and it is a way for your site to be on the top of the search engine. It is to say, an optimized site will be ranked among the firsts ones on the browser. This happens with the help of some keywords which will lead the attention to your site.
How does this work?
When you post in your own blog, it creates internal pages linked to your site. This means, if a person is looking for information and out of a casualty this person ends up on your post, it can easily go to your website and in that way you will gain traffic. Moreover, if this person finds what is looking for on your site, it might result on a purchase.
Sound nice, right? Now, when you constantly post entries to your site, it gives certain movement to your site, which is something engines such as Google perceive and reward. While you give the feeling to your customers of being updated, at the same time non-costumers can easily find you by the use of the keywords you using inside your posts.
Your question at this point is not Why Every Ecommerce Business Needs a Blog? But instead, your question should be, Why do not I own a blog?
A good idea to start your business’ blog is to start by answering your customer’s questions. Maybe you do have FAQ page, yet when you write a whole article talking about these same questions, your customers feel a more personal attention and as you might know, a good point to gain customers’ loyalty is to giving them personal experiences.
Also, you can tell to your customers your own story, or several of them. As people like to get touched in a personal way, telling them your personal story will make them feel emphatic about you and your store.
If you are selling for example, handcrafted products, your customers will love to know not only how you got there, but also they will love to know how your creative process works. Moreover, how you and your partners (if any) live your lives.
The key of succeeding with an online store and with any store is becoming part of the customers’ life. At the same time you are telling your story, you will be featuring your products, making non-customers to like you and your products at the same time.
Your posts will help you also to promote on your social networks. Let us face it, many people become spammers when they share their product’s official page on social networks. Many of your friends might like and share because of friendship, but if what you are sharing does not catch enough attention, is time to change your strategy.
Your blog will not only serve as a diary, this is not what we mean. Actually, you can post tutorials on how to use your products or writing articles about the pros of using your products instead of using others. Or ultimately, you can also create some sales and contests in your blog and make people further from your social networks see them and participate on them.
In conclusion, the answer to the question Why Every Ecommerce Business Needs a Blog? It is just because. Why not? You will see more pros than cons for your business and at the same time, you could have some fun with it. What are you waiting for?